State Farm® Launches Innovative Program to Assist Drivers Involved in Collisions

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Michael L. Tipsord Chairman, President and Chief Executive Officer | State Farm, IL

State Farm has introduced an innovative program aimed at assisting drivers involved in collisions, further emphasizing their commitment to enhancing driver safety. The new Accident Assistance feature, integrated into the Drive Safe & Save platform, aims to provide crucial guidance and support to individuals during the challenging moments following an accident.

According to State Farm, the Accident Assistance feature is designed to help drivers navigate the immediate aftermath of a collision by offering guidance on essential steps such as ensuring safety, contacting authorities, arranging for towing services, and initiating the claims process. In cases where the driver is unable to respond, a wellness check will be triggered at the accident scene to ensure their well-being.

Customer feedback on the new feature has been overwhelmingly positive, with surveys and interviews indicating that individuals felt supported, cared for, and comforted during distressing situations. This proactive approach by State Farm underscores their dedication to not only providing insurance coverage but also ensuring the well-being of their customers in times of need.

In addition to the Accident Assistance feature, State Farm's Drive Safe & Save program offers drivers an opportunity to save on their car insurance premiums while promoting safe driving habits. By enrolling in Drive Safe & Save, customers can receive discounts based on their driving behavior, with potential savings of up to 30%. The program also provides valuable feedback on driving habits, encouraging improvements that contribute to overall road safety.

Furthermore, insights from a 2023 analysis by Cambridge Mobile Telematics highlighted the positive impact of receiving feedback on distracted driving through programs like Drive Safe & Save. The study revealed significant reductions in driver distraction levels, with highly engaged app users showing improved driving behaviors, including decreased speeding and hard braking incidents.

State Farm's Accident Assistance feature operates seamlessly within the Drive Safe & Save platform, offering a structured approach to handling accidents:

- Enroll in Drive Safe & Save and activate the Accident Assistance feature.

- Receive immediate notifications if an accident is detected.

- Respond within 60 seconds to app alerts or receive a follow-up call.

- In cases of non-response, law enforcement may initiate a wellness check for assistance.

- Access support for medical or towing needs and begin the claims process promptly.

State Farm's initiative not only aims to provide financial benefits to customers but also strives to cultivate responsible driving practices that ultimately enhance road safety. Through these innovative solutions, State Farm continues to demonstrate its commitment to supporting drivers and prioritizing safety on the roads.

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